AI Content Writer
1500–2500 word articles with FAQ, schema, and internal-link suggestions.
What it is
Powered by the AI Balanced, the Content Writer generates full SEO articles around any keyword: H1 + introduction, structured H2/H3 outline, body content, FAQ block, JSON-LD schema for rich results, and suggested internal-link anchors from your own site. Auto-detects keyword language (Arabic/French/Spanish/German/etc.) AND auto-renders RTL for Arabic. <strong>Refund-on-fail across the board</strong>: if Balanced returns garbage / banned-brand phrases / under 500 words, you don't get charged.
Why it matters
Content is the #1 ranking factor. The bottleneck for most sites isn't ideas — it's the time to write. AI Writer collapses a 4-hour writing session into 3 minutes, then you spend 20 minutes editing for your voice. You'll publish 5-10× more.
How to use it (step-by-step)
Follow these in order. Each step is 30 seconds to 2 minutes.
Paso 1
(Optional) Train your brand voice first
On the 'Brand voice' tab, paste 2–5 paragraphs of your existing writing and click Train (1 credit, refund-on-fail). From then on every article sounds like YOU, not generic AI.
Paso 2
Pick a target keyword — or click for your Goldens
On the 'Write' tab, type the keyword you want to rank for — OR click the field and pick from your project's Golden keywords (surfaced automatically from Keyword Research). Verified Goldens (100%) show up first, then heuristic ones.
Paso 3
Add up to 5 supporting keywords (new · optional)
Below the primary keyword, add up to 5 secondary keywords the article should also target — type + Enter, or click the field to pick more Goldens. Or hit 'Auto-fill 3 goldens' for a one-click cluster. The AI weaves them into H2s/H3s + body naturally so the article ranks for your whole cluster, not just the primary term. No extra cost.
Paso 4
Watch the 'Since last article' strip
After the second article, a green strip at the top shows how many new articles + how many you published in the last 14 days — same convention as Site Audit / KR / IL / Competitor.
Paso 5
(Optional) Get the SERP brief first
Click 'Get SERP brief' (1 credit, refund-on-fail) to scrape Google → DuckDuckGo → Bing top-10 and see the intent, angle, subtopics (H2s), and required entities you must cover to compete.
Paso 6
Choose a word count + country, then Generate (tiered pricing · refund-on-fail)
Pick ~1,200 words (30cr) · ~1,800 words (50cr, recommended) · ~2,500 words (70cr). We auto-analyze the top 10, write to cover them, and SCORE the article's actual SERP coverage. STRICT word count: ±100 target with a one-shot retry if Balanced overshoots. If we ever return under 500 words or contain banned-brand phrases, you don't get charged. 30–90 seconds.
Paso 7
Check the entity-coverage scorecard
If you ran a SERP brief, click 'Score now' (free) to see how many required entities your article covers vs misses — then patch the missing ones inline.
Paso 8
Try a duplicate keyword? We'll ask first
If you already have an article on the same keyword in this project, we surface a confirm panel BEFORE charging the credits (30/50/70 depending on the word tier) — saves you from accidental re-generations.
Paso 9
Export the report
The hero top-right has Download · Print · Share — same as Site Audit / IL / KR / Competitor. Branded HTML with KPI mix + status mix + word-count distribution + language mix + top articles + brand-voice profile.
Paso 10
Want it on autopilot?
Once you have 2 articles, a green Scribe banner appears: the Content Engine agent that drafts 2-3 articles/week into an approval queue. $19/mo add-on. The Content Writer module focuses on one-shot articles; Scribe handles the cadence.
Paso 11
Watch the brand-voice drift banner
After you publish ~10 articles in a language, a violet panel surfaces: 'Your brand voice has drifted — time to retrain.' Click it to review/retrain. The profile is now stored per-language, so you can train EN, FR, AR voices on the same project.
Paso 12
Internal links are auto-resolved
When Balanced suggests an internal link to an existing article, we now resolve the placeholder to the real URL via fuzzy title matching against your existing articles + Internal Links crawl. No more dead '#' anchors.
Brief derivado del SERP antes de escribir una sola palabra.
Outerank analiza las 10 páginas mejor posicionadas para tu keyword objetivo y extrae los temas que todas cubren, las preguntas que todas responden y la estructura H2/H3 que gana. El brief es el plano de posicionamiento — tu artículo lo hereda.
- Scrape real del top 10 del SERP (sin esquemas fabricados)
- Frecuencia de cobertura de temas entre los resultados mejor posicionados
- Patrones H2/H3 que usan los ganadores
- Bloque FAQ derivado de People Also Ask
Brief SERP · top 10
Artículo completo, FAQ y schema — listos.
Una sola generación produce el artículo completo: título, H1, cuerpo, bloque FAQ y schema JSON-LD Article + FAQPage. El objetivo de palabras lo defines tú; el tono se adapta a la voz de marca de tu proyecto (si está configurada).
- Título + meta + cuerpo + FAQ en un solo paso
- JSON-LD Article + FAQPage incluidos
- Objetivo de palabras que tú controlas (800–3000+)
- Coincidencia con la voz de marca (si tu proyecto tiene una definida)
Artículo generado · extracto
Título · La guía práctica para acondicionar el cuero en casa
Meta · Restaura el cuero seco en 6 pasos — sin visitar ningún taller.
Schema · Article + FAQPage JSON-LD incluido.
Puntuación de cobertura frente al SERP en vivo.
Cada artículo recibe una puntuación de 0 a 100 frente a los competidores mejor posicionados en la misma palabra clave. La puntuación te indica, antes de publicar, si el artículo es más completo que lo que actualmente está posicionado.
- Puntuación 0–100 vs. el top-10 en vivo
- Brechas de cobertura resaltadas en línea
- Legibilidad + recuento de palabras + estructura
- Volver a puntuar tras ediciones (gratis)
Puntuación de cobertura · vs top 10
Aprueba, publica o pon en cola para Scribe.
Aprueba el borrador → se guarda en tu biblioteca. Envíalo a Scribe → entra en el calendario de publicación automática. O descárgalo como HTML / Markdown y súbelo a tu CMS manualmente. Todos los artículos aprobados son buscables por palabra clave.
- Biblioteca con búsqueda por palabra clave + estado
- Descarga en HTML o Markdown
- Publicación automática vía Scribe (cadencia lun + jue)
- El rastreador añade la palabra clave automáticamente al publicar
Tras la aprobación
Por qué Outerank
Lo que Jasper y Surfer no conectan de extremo a extremo.
El artículo no es el entregable — que la palabra clave esté en vivo y posicionada sí lo es. Outerank cierra ese ciclo.
Briefs basados en el SERP, no en intuiciones
Análisis real del top-10, frecuencia de cobertura temática, patrones de H2. El brief es el plano de lo que ya está ganando.
Puntuación de cobertura vs SERP en vivo
Antes de publicar, comprueba si tu borrador es más completo que el actual top-10. Sin más publicaciones a ciegas.
Artículo + FAQ + schema en una sola pasada
Título, cuerpo, bloque de FAQ, JSON-LD Article + FAQPage. La generación produce un artefacto listo para publicar, no un punto de partida.
Integración con Scribe incluida
Aprueba → entra en la cola de publicación automática de Scribe. El agente toma la cadencia desde ahí. Sin copiar y pegar.
Coincidencia con la voz de marca
Si tu proyecto tiene un tono definido (o aprendido de tu contenido existente), las generaciones lo respetan. Sin voces genéricas de IA.
Seguimiento automático al publicar
Cada artículo publicado añade automáticamente su palabra clave objetivo al Rank Tracker. El ciclo de rendimiento se cierra solo.
What costs credits
No surprises. Browsing and viewing saved results is always free.
Pro tips
- →Always edit before publishing — Balanced needs your voice and product specifics layered in. Brand-voice training gets you 80% of the way.
- →Run the SERP brief before generating for competitive keywords — it tells the writer exactly which subtopics and entities to include, so you outrank deeper pages.
- →Use the FAQ block in the output — it can earn you a 'People Also Ask' slot in Google, which doubles clicks.
- →The included JSON-LD schema makes you eligible for rich snippets (star ratings, FAQ accordions in results) — keep it when you paste.
- →Every action that costs credits is refund-on-fail. Try freely; if Balanced hiccups, you get the credits back automatically.
- →Set up Scribe for your most-active project, then use the manual Writer for one-off articles only — it's the cleanest cadence for an Agency client.
Plain-English glossary
Every bit of jargon on this page, explained.
- SERP brief
- A research summary built from Google's current top 10 results for your keyword — the subtopics and entities you need to cover to compete.
- Search intent
- What the searcher actually wants (to buy, to learn, to compare). Your article must match it to rank.
- Entity
- A specific concept, brand, or term Google expects to see on a page about this topic. Covering them signals depth.
- Entity coverage score
- 0–100 grade of how many of the SERP's required entities your draft includes. Higher = more complete than competitors.
- Readability score
- 0–100 measure of how easy your article is to read. Higher is friendlier for most audiences.
- Brand voice
- Your saved tone profile (formality, sentence length, do/don'ts) that the writer applies so articles sound like you.
- JSON-LD schema
- Hidden structured data included with the article that makes you eligible for rich results like FAQ accordions.
Preguntas, respondidas
Preguntas frecuentes sobre la auditoría de sitios
Why is article pricing tiered (30/50/70 credits)?
What happens if generation fails?
Can I publish the article as-is?
Do I have to run the SERP brief?
Does it write in other languages?
What if I accidentally try to write the same keyword twice?
Can I download or share the report?
Can I automate article cadence?
Does the SERP brief actually scrape Google?
Why does the brand voice prompt me to retrain?
What's the rolling 30-day quota?
How we compare
Honest comparison — where we win, where the big tools win.
vs. Jasper / Copy.ai
Those tools write short marketing copy. We write full SEO articles with structure, FAQ, schema, live SERP analysis — built for rankings, not just words. Plus refund-on-fail on every paid endpoint, multi-language auto-detect, and a shareable branded report.
vs. Surfer SEO
Surfer is better at in-editor optimization scoring; we bundle SERP brief + entity coverage scoring AND first-draft generation AND brand-voice in one step. Cheaper too.
vs. ChatGPT
Raw ChatGPT writes generic content; we feed it your brand voice + the live SERP + required entities + ban its own model name from the output, so the article is tailored, rank-ready, and doesn't leak 'as an AI language model' phrases.
Ready to try AI Content Writer?
Open it on one of your projects.
Come back here whenever you need a refresher.