Competitor Intel
Spy on what's working for your competitors — keywords, content, backlinks.
What it is
Competitor Intel is a competitor-watching system. You add your competitors' URLs to a project, then: (1) 'Scan now' (or weekly auto-schedule) takes a fresh snapshot and tells you everything they changed since last time — new pages, rewritten titles, new pricing, new blog topics; (2) the content gap report shows topics they cover that you don't; (3) Site Explorer pulls their whole sitemap so you can see every blog post and product page they bet on; and (4) backlink + keyword overlap reports compare your link/keyword profile against theirs to find easy wins. For any change, Outerank writes a plain-English summary, an urgency level, and the counter-moves you should ship this week — with fact-check guardrails so you never pay for a broken AI response.
Why it matters
If your competitor is already ranking, they've already done the hard work of figuring out what Google rewards in your niche. Watching their moves means you copy what's working, fill the gaps they leave, and never get blindsided by a big change. Faster than building a strategy from scratch.
How to use it (step-by-step)
Follow these in order. Each step is 30 seconds to 2 minutes.
Paso 1
Add your competitors
Pick a project, then add competitor website URLs in the 'Tracked competitors' box. These are the sites we'll watch for this project.
Paso 2
Click 'Scan now' (or set a weekly auto-schedule)
We snapshot each competitor and compare to last time. New headings, new pricing pages, rewritten titles, fresh blog topics — they all appear in the Intel feed with a suggested counter-move. The 'Schedule auto-scan' card lets us re-scan every Monday automatically.
Paso 3
Watch the 'Since last scan' strip
After the second scan, a green strip at the top shows how many new events and opportunities arrived in the last 14 days — same convention as Site Audit and Keyword Research.
Paso 4
Read the content gap report
It lists topics your competitors cover that you don't yet — your easiest content wins. Write those articles next.
Paso 5
Use Site Explorer
Paste any competitor URL and click 'Explore' to pull their sitemap. You'll see their blog posts and product/pricing pages — the topics their whole content engine is built on. Cached per project.
Paso 6
Click 'AI analyze' on a feed event (1 credit)
Outerank explains what the change means, rates urgency (low/medium/high), and lists concrete counter-moves. Fact-check guardrails mean: if the response is empty or broken, you don't get charged. 'Mark actioned' once you've handled it.
Paso 7
Run overlap reports for link/keyword wins
'Backlink overlap' (10 credits per successful competitor) finds domains that link to them but not you — your easiest backlink targets. If a competitor's profile fails to load, we don't charge for that one. Keyword overlap does the same for keywords.
Paso 8
Export the report
The hero top-right has Download · Print · Share (90-day public link) — same as Site Audit, Internal Links, and Keyword Research. Hand it to a client without screenshots.
Paso 9
Read the visual content diff on 'content_changed' events
When the homepage hash changes but headings don't, we now ship the first 500 chars of body text BEFORE and AFTER in side-by-side rose/emerald cards. You see what actually changed instead of a generic 'homepage updated' line.
Paso 10
One-click handoffs close the loop
Every new_topics event has an 'Add to KR' button (jumps to Keyword Research with the topics as seeds). Every content_changed event has a 'Draft a counter-article' button (jumps to Content Writer with the topic pre-filled). Every unique-to-them backlink domain is a one-click 'Add to Outreach' button.
Extrae los temas que cada competidor realmente cubre.
Outerank obtiene cada competidor rastreado y extrae sus temas de título + H1/H2/H3. No sus meta keywords ni su schema — los temas de contenido que realmente publican. La realidad, no su autodescripción.
- Extracción de temas de título + H1/H2/H3
- Funciona con cualquier URL — sin integración
- Omite páginas noindex o con acceso restringido
- Guardado por competidor; actualización bajo demanda
Escaneo de competidor · resultado
Matriz de cobertura lado a lado.
Ve qué temas cubres tú, cuáles cubren ellos y la brecha. La matriz es la fuente de verdad — cada celda es auditable. Sin resúmenes de IA imprecisos.
- Cuadrícula de cobertura de temas (tú × ellos)
- Ordenable por diferencia de cobertura
- Haz clic en un tema → ver URL de origen en su sitio
- Exportar a CSV para planificación de contenido
Temas en brecha por competidor
Los temas que ellos cubren y tú no.
Outerank clasifica los temas de brecha por intención comercial + densidad competitiva. "Ellos tienen un artículo sobre X y tú no" es solo el punto de partida — la lista de brechas muestra cuáles realmente marcan la diferencia.
- Temas de brecha clasificados por impacto
- Volumen + KD incluidos (sin investigación aparte)
- 1 clic: enviar un tema de brecha a Contenido / Scribe
- Brain prioriza los 3 principales para esta semana
Top 3 brechas · esta semana
Un clic para redactar el artículo de brecha.
Desde cualquier tema de brecha, haz clic en 'Redactar esto' → Contenido se abre con el tema + URL del competidor precargados, el brief del SERP incluye la estructura de su artículo, y tu generación se posiciona para superarlo en extensión y profundidad.
- Tema + URL del competidor precargados
- El brief hereda su estructura para superarla
- Puntuación de cobertura apunta a > su puntuación
- El rastreador añade automáticamente la keyword al publicar
Desde un tema de brecha
1 · Contenido se abre con el tema precargado y el brief incluye la lista de H2 del competidor.
2 · Genera el artículo (5 cr) — cobertura objetivo > la suya.
3 · Publica + el rastreador añade la keyword automáticamente.
Por qué Outerank
Lo que las herramientas de "análisis de competencia" te dicen que hagas manualmente.
El flujo brecha → artículo, de principio a fin — no un dashboard que contemplar.
Extracción real de temas, no estimaciones
Título + H1/H2/H3 de sus páginas en vivo. No la suposición de Ahrefs sobre "las keywords que posicionan" — lo que REALMENTE publican.
Temas de brecha clasificados por impacto
Volumen + KD incluidos. Los 3 principales son los de esta semana — no un volcado de 200 filas.
Redacta la brecha en un clic
Tema + brief + objetivo de cobertura — precargados. De "ellos lo tienen y tú no" a borrador en 90 segundos.
Matriz de cobertura, no volcados
Cuadrícula de temas tú × ellos, ordenable y exportable. La matriz es la fuente de verdad — sin artificios de IA.
Omite páginas noindex y privadas
Solo analizamos lo que es rastreable. Sin brechas falsas de páginas que Google tampoco puede ver.
Actualiza cuando quieras
Cuando publiques un artículo que cubre un gap, vuelve a escanear para confirmar que se cerró. El ciclo se completa — no dejas el informe congelado en el tiempo.
What costs credits
No surprises. Browsing and viewing saved results is always free.
Pro tips
- →Skip the 'Scan now' button — set the 'Schedule auto-scan' card to weekly + Monday + 9:00 UTC and the feed fills itself.
- →The content gap report is the fastest content roadmap you'll ever get — those are proven topics with demand you're simply missing.
- →Don't copy a competitor's exact title — Google penalizes obvious dupes. Use their structure as inspiration; write something more complete.
- →Feed the URLs Site Explorer finds into the AI Content Writer to compete on the same topics, but better.
- →AI analyze costs 1 credit BUT only charges on success — try it freely; if the AI returns garbage you get a refund automatically.
Plain-English glossary
Every bit of jargon on this page, explained.
- Snapshot
- A saved copy of a competitor's page at a point in time. We compare snapshots to detect what changed.
- Intel feed
- The timeline of detected competitor changes (new topics, title rewrites, new pricing pages, etc.).
- Content gap
- A topic a competitor covers that you don't yet — a clear opportunity to publish and win that traffic.
- Counter-move
- A specific action the AI recommends in response to a competitor's change (e.g. 'publish a comparison page').
- Backlink overlap
- Websites that link to your competitor but not to you. The easiest backlinks to win because they already link in your space.
- Urgency (low/medium/high)
- How quickly you should respond to a competitor's change, as judged by the AI.
Preguntas, respondidas
Preguntas frecuentes sobre la auditoría de sitios
Why is the feed empty?
How often should I scan?
Does scanning cost credits?
What happens if the AI fails on 'AI analyze'?
What if the live backlink data is down when I run a backlink overlap report?
Why does the backlink overlap cost 10 credits per competitor?
Can I download or share the report?
What does the keyword-overlap report do now?
What's the visual content diff?
How do the one-click handoffs work?
How we compare
Honest comparison — where we win, where the big tools win.
vs. SimilarWeb
SimilarWeb gives traffic estimates (often wildly off). We give you actionable change-tracking + counter-moves you can use today, plus per-project auto-scan that you set up once and forget.
vs. Ahrefs Site Explorer
Ahrefs is deeper for raw backlink data. We add the 'what changed + what to do about it' layer with AI counter-moves, refund-on-fail on every paid endpoint, and a shareable branded report.
vs. Visualping / change monitors
Generic page-change monitors tell you SOMETHING changed. We tell you what it means for your SEO, exactly how to respond, AND we surface gap reports + backlink overlaps in the same dashboard.
Ready to try Competitor Intel?
Open it on one of your projects.
Come back here whenever you need a refresher.