Outerank
The Outerank Journal

Rank in Google. Get cited by AI.

In-depth guides on the post-AI SEO era — from GEO to backlink building, by the people building Outerank.

AI Search (GEO)

Get cited by ChatGPT, Perplexity, Gemini & Google AI Overviews — the new SEO.

11 posts
AI Search (GEO)

What is Generative Engine Optimization (GEO)?

The complete 2026 guide to ranking in ChatGPT, Perplexity, Gemini and Google AI Overviews.

OuterankJan 5, 202611 min read
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AI Search (GEO)

AI Search Visibility: The Complete 2026 Guide (Track & Win Mentions in ChatGPT, Perplexity & Google AI)

The complete guide to being findable and citable in AI answers — the metrics, how to monitor yours and competitors', and how to grow it.

OuterankJun 8, 202612 min read
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AI Search (GEO)

How to Monitor Your Competitors in AI Search (Before They Outrank You)

Rank tracking isn't enough anymore. Here's what to monitor — competitor content, AI share of voice, niche trends — and how to act first.

OuterankJun 15, 202611 min read
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AI Search (GEO)

AI Share of Voice: The New SEO Metric That Predicts Who Wins

How often does AI say your name vs your competitors? Measure it, track it, and close the gap — the visibility metric of the AI-search era.

OuterankJun 22, 202610 min read
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AI Search (GEO)

How to rank on ChatGPT (and actually get cited)

The 7 signals ChatGPT looks for when deciding which sites to recommend.

OuterankJan 26, 202610 min read
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AI Search (GEO)

How to get cited by Perplexity

Perplexity sources differently than ChatGPT — here's the playbook.

OuterankFeb 2, 20269 min read
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AI Search (GEO)

GEO vs SEO: what changes in 2026

Where they overlap, where they diverge, and how to do both at once.

OuterankJan 12, 202610 min read
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AI Search (GEO)

How to rank on Google Gemini (Gemini SEO)

Gemini grounds its answers in Google Search — so ranking on Gemini is mostly an extension of ranking on Google.

OuterankFeb 16, 20269 min read
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AI Search (GEO)

What is llms.txt? (with a free generator)

The robots.txt of the AI era — what to put in it, and why it matters.

OuterankFeb 23, 20268 min read
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AI Search (GEO)

How to rank in Google AI Overviews

Reverse-engineering what Google's AI summaries cite — and how to make it cite you.

OuterankFeb 9, 20269 min read
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AI Search (GEO)

Answer Engine Optimization (AEO): the new SEO sub-discipline

AEO is the umbrella term for optimizing for any AI answer engine. Here's the framework.

OuterankJan 19, 20269 min read
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Vs the giants

Honest comparisons with Ahrefs, Semrush & Surfer.

6 posts
Use cases

SEO playbooks for SaaS, ecommerce, agencies & solo founders.

3 posts
Guides

Long-tail how-tos: backlinks, audits, keywords, GSC.

5 posts
Free tools

Lead-gen mini-tools that rank in Google.

2 posts
Outerank Digest

Mantente adelante en la búsqueda con IA

Lo último sobre cómo posicionarse en ChatGPT, Perplexity, Gemini y Google — más tácticas prácticas de SEO, en un breve correo semanal. Sin spam, cancela cuando quieras.