Rank Tracker
Weekly Google position checks + REAL GSC overlay for ground truth.
What it is
Add the keywords you care about, in the exact countries + cities they matter — we check Google for your position automatically (per-project cadence: off / bi-weekly / monthly) and graph the trend. The 'GSC actual' column overlays REAL average position from your Search Console (last 28 days) next to our scrape. The page has four tabs: Overview (visibility gauges + Top-10 ranked + position distribution + SERP-feature mix), Keywords (a redesigned table with big position pills + favicon + search-volume column + per-row SERP-feature icons + 'You own the snippet' award), SERP (per-keyword feature breakdown + drop-alert banner), and Insights (per-project schedule + niche compound benchmarks + movers + share-of-voice + annotations + GSC connect).
Why it matters
You can't manage what you don't measure. Without rank tracking, you'll think your SEO work is failing when it's actually working (or vice versa). The auto-check cadence is your defense — leave it on bi-weekly and you'll spot real movement without noise. Need fresher than that? Use the paid on-demand check, which is instant and lets you pick the depth.
How to use it (step-by-step)
Follow these in order. Each step is 30 seconds to 2 minutes.
Paso 1
Add keywords on the Keywords tab
Pick the country (60 supported) and optionally a city (city-precise location — e.g. 'Agadir' specifically). Same keyword in two countries counts as two against your plan cap.
Paso 2
Pick a cadence on the Insights tab
Per-project schedule — off / bi-weekly / monthly, and it defaults to bi-weekly. Free, and it costs no credits. Every project has its own schedule (there is no hidden global fallback), so switching it to Off genuinely stops all automatic checks for that project.
Paso 3
Toggle Desktop or Mobile next to Check all
The Desktop/Mobile toggle sits in the chip-tabs row right side as part of one action group with Check all — set the device, then run the check in that device. Applies across every tab. Rankings differ between devices — track the one your customers actually use.
Paso 4
Read the upgraded table
Each row shows: keyword + country flag + city pin + 'You own snippet' award · big position pill in Brain-palette band color · GSC actual position (28-day average) · change delta · monthly search volume · SERP-feature icons · favicon + ranking URL. Click any row to expand the 90-day history graph.
Paso 5
Run 'Check all' for fresh data (you pick the depth)
Choose how deep into Google to look — top 10, 20, 30 or 100 — and pay only for that depth: 3 / 4 / 6 / 18 credits per 25 keywords. The check runs in the background with a live progress bar, so you can leave the page and come back; it usually takes about a minute. Need it faster? Turn on Instant for results in seconds — the rankings are identical, but live data costs us about 3x, so it costs about 3x the credits (10 / 14 / 20 / 60 per 25 keywords). Tick individual keywords to re-check just those. Costs charge AFTER the check succeeds — refund-on-fail. If the SERP check errors mid-run or every keyword comes back empty, your credits are NOT deducted. Always free on admin accounts.
Paso 6
Watch the SERP tab for drop alerts
Flags any keyword that dropped 5+ positions and shows which Google features (featured snippet, PAA, map pack) appear on your queries. The drop-alert email also lands in your inbox if 2+ keywords drop in the same check.
Paso 7
Get the changes emailed instead of checking
When positions move, a summary lands in your inbox the next morning: what reached page one, what slipped off it, what climbed and what disappeared. It covers everything since your previous summary, so a quiet fortnight produces one complete email rather than fourteen empty ones — and if nothing moved, nothing is sent. Moves of a single position are left out because search results shuffle by a place or two on their own. Turn it off with the weekly email setting.
Paso 8
Fill the tracker from Keyword Research
Research a seed, cluster the results, then use 'Track all N' on a cluster card — the whole group lands here without retyping anything. They arrive unranked and get their positions on the next check.
Añade las keywords que realmente te importan.
Escribe o pega. O haz clic en 'Rastrear todo desde investigación' para agregar en bloque todas las selecciones doradas de tu último lote. El dispositivo y la localización se guardan por keyword para un seguimiento honesto entre móvil y escritorio.
- Agrega en bloque desde un lote de investigación en un clic
- Dispositivo (móvil / escritorio) + localización por keyword
- Adiciones gratuitas — sin costos ocultos de configuración
- Límite flexible según plan; el admin ve el límite real
Keywords rastreadas · diarias
4 indicadores de visibilidad — no solo "top 10 %".
La mayoría de rastreadores te dan un solo número: % en el top 10. Outerank te muestra 4 indicadores (top 10 / 30 / 50 / 100) para que veas la distribución COMPLETA — incluidas las keywords a un paso de la página 1.
- Top 10 = página 1 (las únicas posiciones que generan tráfico)
- Top 30 = a un paso de alcanzar la primera página
- Top 50 = visible para Google, perdiendo ante competidores
- Top 100 = indexado y "en juego"
Distribución de visibilidad
El historial por palabra clave muestra el POR QUÉ.
Haz clic en cualquier fila de palabra clave → vista expandida con gráfico de posición de 90 días, evolución de funciones SERP y la URL que posicionó. Cuando una palabra clave cayó, puedes ver exactamente qué fecha, qué función SERP apareció y qué cambió.
- Curva de posición de 90 días por palabra clave
- Apariciones de funciones SERP (AI overview, paquete de imágenes, etc.)
- La URL que posicionó en cada verificación
- Columna de notas para tus propias anotaciones
Detalle de palabra clave · 90d
Informes listos para el cliente, al instante.
El módulo completo es un informe HTML imprimible y compartible. Un clic → HTML con tu marca, un enlace para compartir (90 días, sin inicio de sesión) o impresión en PDF. Combínalo con Informes Programados para actualizaciones semanales automáticas.
- Descargar .html (compatible sin conexión, tema claro)
- Enlace para compartir · vence en 90 días, sin inicio de sesión
- Imprimir → PDF desde el navegador
- Envío automático vía Informes Programados (plan Agency)
Acciones del informe
Por qué Outerank
Lo que Ahrefs Rank Tracker cobra por separado.
Lo que normalmente pagarías en otra plataforma — incluido aquí, bien integrado.
4 indicadores de visibilidad, no 1
Top 10 / 30 / 50 / 100. La distribución completa, no solo «% en página 1» — para que las oportunidades al alcance no queden ocultas.
Añadir en bloque desde la investigación
Un clic para rastrear cada selección destacada de tu última sesión de investigación. Sin importar CSV ni pegado manual.
Historial de 90 días por palabra clave
La vista expandida muestra la curva de posición + apariciones de funciones SERP + la URL que posicionó. Diagnostica caídas, no solo obsérvalas.
Listo para el cliente en un clic
Informes HTML con tu marca, enlaces para compartir, impresión en PDF. El módulo ES el entregable — sin necesidad de un generador de informes aparte.
Brain detecta movimientos significativos
Cuando ≥5 palabras clave se mueven ≥3 posiciones en un día, Brain lo muestra como recomendación. Sin perder de vista los cambios en el SERP.
Dispositivo y región por palabra clave
Móvil vs escritorio, en-US vs fr-FR. Rastrea con precisión — tal como Google realmente sirve resultados a tus prospectos.
What costs credits
No surprises. Browsing and viewing saved results is always free.
Pro tips
- →Pick your auto-check cadence per project, not for everything. Busy e-commerce → bi-weekly. Steady authority sites → monthly. Projects you're not working on → Off. The schedule lives on the Insights tab.
- →Bulk-add from Keyword Research, then run ONE check. Adding fifty keywords costs nothing and a single batch check covers all of them — far cheaper than adding them one at a time, where each add buys its own live position lookup.
- →Trust the band colors. Emerald (top 3) = protect these. Sky (top 10) = healthy. Amber (11-30) = striking distance, biggest ROI lever. Zinc (31-100) = need real work. Rose (>100) = re-target or kill.
- →Don't panic over ±3 position fluctuation between checks — Google's results aren't deterministic. The 90-day trend in the row graph is the real signal.
- →When GSC actual ≠ our scrape, trust GSC — it's averaging every real search over 28 days, not one snapshot.
- →If you 'own the featured snippet' on a keyword (emerald award on the keyword cell), protect that page — it's sending you the lion's share of clicks. The new Brain wire fires a rewrite recommendation when a competitor steals it.
- →Pin annotations every time you ship a change (article published, link earned, Core Web Vital fixed). In 3 months your history graph becomes a causal story instead of a noise chart.
Plain-English glossary
Every bit of jargon on this page, explained.
- Position / rank
- Where your page shows up in Google results for a keyword. #1 is the top; lower numbers are better.
- Our scrape
- A single live Google check we run from a neutral location. Quick, but one snapshot.
- GSC actual
- The real average position Google Search Console reports across ALL real searches over 28 days. The most trustworthy number.
- Top 3 / Top 10
- How many of your keywords rank in positions 1–3 and 1–10. The Top-3 spots get the vast majority of clicks.
- SERP feature
- Extra blocks Google shows besides the normal links — featured snippet, People Also Ask, map pack, image pack, video.
- Featured snippet
- The answer box at the very top of Google. 'Owning' it sends you huge traffic; the SERP tab tells you when you do.
- Share of Voice
- Your visibility across all tracked keywords combined, vs the total available — a single number for overall presence.
Preguntas, respondidas
Preguntas frecuentes sobre la auditoría de sitios
Do I have to check rankings manually?
What does 'refund-on-fail' mean for Check all?
Why is 'Our scrape' different from 'GSC actual'?
My ranking bounces up and down each week — is something wrong?
What happens if my initial keyword check returns '—' instead of a position?
How many keywords can I track?
Can I track in cities like 'Agadir' or 'Casablanca' specifically?
What's the 'You own the snippet' award?
How do annotations help?
How we compare
Honest comparison — where we win, where the big tools win.
vs. AccuRanker ($129/mo+)
AccuRanker checks daily; we check weekly (plus on-demand). For most non-news sites, weekly is plenty and saves money. AccuRanker doesn't overlay GSC.
vs. Ahrefs / SEMrush rank tracking
Comparable accuracy at much lower cost, with the real Search Console position shown side-by-side.
Ready to try Rank Tracker?
Open it on one of your projects.
Come back here whenever you need a refresher.