Outcome Simulator
Project realistic traffic + revenue gains from an SEO plan grounded in YOUR own data.
What it is
Plug in the monthly SEO work you can realistically sustain — articles, backlinks, audit fixes — plus your conversion rate and average order value. The simulator pulls YOUR tracked keyword positions and real search volumes, projects month-by-month traffic and revenue for up to 12 months, draws a chart, writes a plain-English 4-paragraph read on whether the plan is realistic, shows the top keywords driving your baseline, lets you compare conservative / realistic / optimistic scenarios side by side, models the downside of doing nothing while a competitor invests, and exports a printable client proposal white-labeled with your agency logo + brand color. Not a magic number — a defensible projection built on numbers you can point to.
Why it matters
SEO has a long delay between work and results. Clients (and your own brain) need to see the projected payoff to stay patient. The Simulator turns 'trust me, it'll work' into a chart with real numbers — and a branded PDF proposal you can hand a client. Nobody else in the SEO SaaS market gives you this.
How to use it (step-by-step)
Follow these in order. Each step is 30 seconds to 2 minutes.
Paso 1
Enter your scenario inputs
Articles/month, backlinks/month, total audit critical fixes, your conversion rate %, average order value $, and how many months to project (1–12). Be honest — use levels you can actually sustain.
Paso 2
Click 'Run simulation'
You get baseline traffic, projected month-N traffic (+growth %), and projected revenue, plus a month-by-month chart and table. First 5 runs/day are free; beyond that each run costs 1 credit — the Send button shows the live cost.
Paso 3
Read the plain-English narrative
The 'read on this plan' card summarizes whether the plan is realistic and what to adjust. Sanitized to strip any AI-authorship leak before it shows up in a client-facing proposal.
Paso 4
Compare 3 scenarios (1 credit)
'Run all 3' takes YOUR current inputs and projects conservative (×0.5), realistic (×1.0), and optimistic (×2.0) versions in one shot — so you can show a client a believable range. Refunded if any of the 3 projections fails.
Paso 5
Check the downside model
Projects what happens to your traffic if a competitor keeps investing and you don't. Free (pure math, no AI). The assumptions card explains where the numbers come from — no black-box magic.
Paso 6
Export a client proposal
Opens a printable HTML proposal branded with your agency logo + color (set in Settings). Auto-opens the print dialog so you just pick 'Save as PDF'. Ready to email a client.
Elige una palabra clave y una mejora.
Desde cualquier palabra clave rastreada, simula qué ocurre si aplicas una mejora concreta. Añade schema Article. Añade 5 enlaces internos desde hubs. Mejora el CWV en 10 puntos. El simulador predice el impacto en el ranking basándose en resultados reales similares.
- Elige cualquier palabra clave rastreada
- Selecciona una mejora de la biblioteca (schema, enlaces, velocidad, contenido)
- Previsión basada en resultados REALES de proyectos similares
- Compara 2 mejoras en paralelo
Biblioteca de mejoras · muestra
Curva de posición a 30 días, con confianza.
El pronóstico es una curva, no un número único. Outerank muestra la banda de confianza del 80% para que veas el mejor y peor escenario al mismo tiempo. Basado en el conocimiento acumulado de correcciones similares en todos los proyectos.
- Curva de posición a 30 días
- Banda de confianza del 80% visible
- Basado en resultados reales de correcciones similares
- Calibrado por nicho (ecommerce ≠ pronósticos SaaS)
Curva de pronóstico · 30d
Ejecuta dos correcciones en paralelo.
¿Qué genera más ROI: 5 enlaces internos o 1000 palabras más? Ejecuta ambas y ve los pronósticos superpuestos. El simulador se convierte en una herramienta de priorización, no en un oráculo de un solo disparo.
- Pronósticos en paralelo
- Matriz de esfuerzo × impacto
- Estimaciones de ROI por crédito / por hora
- Elige al ganador y ejecútalo
A vs B
Los resultados retroalimentan el modelo.
Cuando aplicas una corrección, el resultado real entrena el modelo de pronóstico. Mejora cuanto más lo uses tú (y todos los demás). El simulador se vuelve más preciso con el tiempo, no queda obsoleto.
- Los resultados reales entrenan el modelo
- La calibración por nicho mejora con el uso
- Pronósticos mostrados con honestidad y banda de confianza
- Casos fallidos registrados y aprendidos
Precisión del pronóstico · últimos 90d
Por qué Outerank
Lo que los "predictores de AI SEO" no pueden respaldar.
El pronóstico se basa en resultados reales, calibrado por nicho, con bandas de confianza honestas.
Bandas de confianza, no números mágicos
Cada pronóstico incluye un intervalo de confianza. Ves el mejor y peor escenario a la vez — sin precisión falsa.
Comparación de correcciones en paralelo
¿Qué genera más ROI? Ejecuta dos simulaciones y ve los resultados superpuestos. Una herramienta de priorización real.
Entrenado con resultados reales
Conocimiento acumulado de resultados en todos los proyectos. El modelo mejora a medida que más clientes publican.
Calibrado por nicho
Las simulaciones de ecommerce usan resultados de ecommerce. SaaS usa SaaS. SEO local usa datos locales. Sin soluciones genéricas.
What costs credits
No surprises. Browsing and viewing saved results is always free.
Pro tips
- →The first 5 runs/day are free so you can iterate on inputs without thinking about credits. Beyond that each run costs 1cr — frontier AI bill protection, not a paywall.
- →Show clients the conservative scenario, not the optimistic one. Under-promise, over-deliver — the biggest cause of losing an SEO client is projecting too rosy a picture.
- →Use the downside model in sales conversations — 'here's what standing still costs you' beats 'here's the upside' 9 times out of 10.
- →Re-run quarterly with updated numbers as your real conversion rate and baseline become clearer. The projection gets sharper every quarter you feed it real data.
- →Set your agency branding in Settings BEFORE exporting a proposal — the PDF picks up your logo + brand color automatically, and it looks amateurish if you forget.
Plain-English glossary
Every bit of jargon on this page, explained.
- Baseline traffic
- Your current monthly organic clicks — computed from YOUR tracked keyword positions × real search volumes × the standard CTR-by-position curve. The starting point the projection grows from.
- Free run quota
- The first 5 runs per user per day are free so you can iterate on inputs. Beyond that each run costs 1 credit — spam-cap on the frontier AI bill so nobody can drain our AI budget on a loop.
- Conversion rate
- The % of visitors who buy or sign up. Used to turn projected traffic into projected revenue.
- AOV (average order value)
- The average amount a customer spends per order. Traffic × conversion × AOV = revenue.
- Conservative / realistic / optimistic
- Three investment levels of the same plan (×0.5 / ×1.0 / ×2.0 of your live inputs), so you can show a believable range instead of one optimistic guess.
- Downside model
- A pure-math projection of what happens if you stop doing SEO while a competitor keeps going — the cost of inaction. Free, no AI.
- Growth %
- How much your traffic/revenue is projected to grow by the final month vs your baseline today.
- Assumptions strip
- The card under the downside model that spells out the share-of-voice math. No black-box magic — the constants are documented and shown.
- Sanitized narrative
- Before the AI narrative is displayed or exported to a client PDF, we strip any AI-authorship leaks and any fake AI-search-portal claims. Same guard we ship on Site Audit and Advisor.
Preguntas, respondidas
Preguntas frecuentes sobre la auditoría de sitios
Are these projections guaranteed?
Does running a simulation cost credits?
Why does the model use Fast instead of Balanced or Expert?
How do I make the proposal look like my agency?
What numbers should I put in?
Where does the baseline come from?
Where do the downside model's percentages come from?
How we compare
Honest comparison — where we win, where the big tools win.
vs. (no one in this category)
Most SEO tools tell you what to do; we tell you what it'll be worth — and hand you a client-ready proposal to prove it. Ahrefs / Semrush have nothing like this.
vs. Manual Excel models
Yours will drift out of sync with reality. Ours pulls live tracker positions + real search volumes every run, so the baseline is always current.
Ready to try Outcome Simulator?
Open it on one of your projects.
Come back here whenever you need a refresher.