Internal Links
Find orphan pages + AI-suggested internal link opportunities to spread PageRank.
What it is
Internal Links crawls your site, builds a graph of every page-to-page link, and identifies (a) orphan pages — pages with NO internal links pointing to them (Google barely indexes these), and (b) high-value link suggestions: pages where a missing internal link would distribute authority to a page that needs the boost.
Why it matters
Internal linking is the single most under-rated SEO lever. Adding one well-placed internal link from a high-authority page to a weak page can move the weak page from position #14 to #6. No new content, no new backlinks — just plumbing. Most owners never look at their internal link graph.
How to use it (step-by-step)
Follow these in order. Each step is 30 seconds to 2 minutes.
- 1
Run a crawl
Pick a project → click 'Crawl now'. We follow internal links up to a depth limit and map the structure.
- 2
Review orphans
Pages with zero internal links pointing at them. Either add a link from your homepage/nav, or accept that Google won't rank them.
- 3
Review AI link suggestions
Each suggestion shows: source page (with anchor text suggestion), target page, and WHY this link would help (topical relevance + authority flow).
- 4
Implement → re-crawl
Add the links in your CMS, then re-crawl in 1-2 weeks. Watch the orphan count drop.
Pro tips
- →Your homepage is the highest-authority page on your site. Every internal link FROM the homepage is gold — be deliberate about which 5-10 pages you link to.
- →Don't internal-link with the same anchor text 20 times — Google sees that as manipulation. Vary anchors naturally.
- →Pages 3+ clicks from the homepage often get ignored by Google. The crawl shows you depth — flatten your structure where possible.
How we compare
Honest comparison — where we win and where the big tools win.
vs. Ahrefs Internal Backlinks
Ahrefs has the data but no AI suggestions — you sift through a giant report. We give you a prioritized to-do list.
vs. Screaming Frog
Frog shows the graph; we tell you what to DO with it.
Related modules
These work great together with Internal Links.
Ready to use Internal Links?
Open the module and try it on one of your projects. Come back here whenever you need a refresher.