Client Reports
AI-narrated, white-label SEO reports with public share link + PDF export.
What it is
One-click generation of an executive SEO report covering: site health scores + deltas, keyword rankings (top 3/10/30 counts), new backlinks, articles published, AND a 3-paragraph AI-written executive summary that reads the numbers and explains them in plain language. White-labeled with your agency logo + brand color (set in Settings). Each report gets a public share-link (no login required) and a PDF export (browser print → Save as PDF).
Why it matters
Agencies bill clients monthly. Without a polished report, clients churn even when results are great because they can't SEE the work. The AI-narrated summary is the differentiator — turns numbers into a story your client will actually read.
How to use it (step-by-step)
Follow these in order. Each step is 30 seconds to 2 minutes.
Step 1
Set your agency branding in Settings (once)
Logo URL + brand color. Every report from now on is white-labeled with them.
Step 2
Pick a template
Choose from Modern / Executive / Visual / Minimal. Executive (big health-score callout) reads best for non-technical clients.
Step 3
Pick a time window + Generate
7d for tactical updates, 30d for monthly client reviews, 90d for quarterly board decks. The AI writes the executive summary automatically.
Step 4
View, download PDF, or share
'View' opens the report, 'PDF' opens the print dialog (Save as PDF), and 'Share link' copies a public URL that works without login.
Step 5
Roll up multiple projects (optional)
Use the rollup card to combine several projects into one report — perfect for a client with multiple sites or an internal overview.
Strategic + client reports in one click.
Two report types: STRATEGIC (Brain + Advisor analyses, owner-paid, 50 credits, Agency-only) and CLIENT (per-project performance, free, branded). Both ship as branded HTML, downloadable, shareable, printable.
- Strategic report = full plan + analyses (50 cr · Agency)
- Client report = per-project performance (free)
- Branded HTML — agency logo, agency colors
- Download / share / print / email
Report types
Diff two strategic reports.
GET /diff between two saved strategic reports → what changed in the recommendations, what got better, what got worse. The diff IS the proof for your retainer renewal.
- Diff any two saved reports
- Changed / added / removed recommendations
- Metric deltas inline
- Client-ready screenshot of the diff
Diff · Mar vs Jun
+ Added · 3 new actions on GEO + AI-search optimization.
✓ Closed · 5 actions completed (audit fixes + content shipped).
Δ Metrics · Visibility +18%, Speed +6pts, AI citation +9%.
Public share link, 90-day expiry.
Every report has a no-login public link. Send it to clients, investors, or co-founders. The link expires after 90 days (configurable) so old reports don't leak forever.
- Public link · no login required
- 90-day expiry (configurable)
- View tracking — see when it's opened
- Revoke instantly if needed
Share link · just created
Schedule weekly / monthly auto-sends.
Pair with Scheduled Reports — Outerank emails the latest client report on your cadence (every Monday, first-of-month, etc.). Hands-off agency reporting.
- Mon / Wed / Fri / first-of-month cadences
- Per-client cadence
- Per-project filtering
- Includes the share link + a summary blurb
Scheduled · per client
Why Outerank
What reporting tools make you handcraft.
The whole reporting lifecycle — generate, diff, share, schedule — bundled in.
Two report shapes, not one
Strategic for retainer renewals, Client for monthly check-ins. Each does its job — not a one-shape-fits-all dump.
Diff = retainer-renewal proof
Compare reports across months. The diff shows what your work changed. Retainer-renewal slide-deck on tap.
Public links with auto-expiry
Share a no-login URL. 90-day expiry by default so old reports don't leak. Revocable instantly.
Auto-cadence emailing
Pair with Scheduled Reports for hands-off Monday emails. Your agency reporting runs itself.
What costs credits
No surprises. Browsing and viewing saved results is always free.
Pro tips
- →Generate the report the day BEFORE your client call so the AI summary feels fresh.
- →If you don't set agency branding, the report shows 'Outerank' — fine for personal use, not for client-facing.
- →PDF uses your browser's print → save as PDF. Chrome and Edge give the cleanest output.
- →Delete a report to instantly revoke its public share link.
Plain-English glossary
Every bit of jargon on this page, explained.
- White-label
- Branding the report with YOUR agency's logo and colors (set in Settings) instead of Outerank's, so clients see your brand.
- Executive summary
- The 3-paragraph AI-written narrative that explains the numbers in plain language — the part clients actually read.
- Share link
- A public URL anyone can open (no login) to view the report. Deleting the report revokes it.
- Template
- A pre-designed report layout. Modern, Executive, Visual, and Minimal suit different audiences.
- Rollup report
- One report that combines several projects — ideal for a client with multiple sites or a portfolio overview.
Questions, answered
Site Audit FAQs
Do reports cost credits?
Can clients see the report without an Outerank account?
How do I make reports show my brand instead of Outerank?
How do I download a PDF?
How we compare
Honest comparison — where we win, where the big tools win.
vs. DashThis ($39/mo)
DashThis is templates only — no AI narration. Clients skim past the numbers. Our summary makes them read.
vs. Looker Studio (free)
Looker is great if you have a data engineer. We're great if you don't.
Ready to try Client Reports?
Open it on one of your projects.
Come back here whenever you need a refresher.